The challenge: 

The magazine was offered to loyal cruisers, so had to add value to the membership, drive sales and reinforce P&O Cruises as a trusted brand. 

 

The solution: 

It relaunched with the new name Our World, encouraging loyalty, ownership and interaction. Its sterling content equalled any quality travel magazine. And our frequent calls to action encouraged members to book a cruise.

 

The results: 

In the first eight days of the first issue hitting doorsteps, 235 booking were made – a 

whopping £639,693 of revenue which they tracked through unique cruise sales codes.