OUR WORLD MAGAZINE:
Our World members' magazine had to drive sales and reinforce P&O Cruises as a trusted brand
The magazine was offered to loyal cruisers, so had to add value to the membership, drive sales and reinforce P&O Cruises as a trusted brand.
It relaunched with the new name Our World, encouraging loyalty, ownership and interaction. Its sterling content equalled any quality travel magazine. And our frequent calls to action encouraged members to book a cruise.
In the first eight days of the first issue hitting doorsteps, 235 booking were made – a
whopping £639,693 of revenue which they tracked through unique cruise sales codes.