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OUR WORLD MAGAZINE:
P&O CRUISES
Our World members' magazine had to drive sales and reinforce P&O Cruises as a trusted brand




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The challenge:
The magazine was offered to loyal cruisers, so had to add value to the membership, drive sales and reinforce P&O Cruises as a trusted brand.
The solution:
It relaunched with the new name Our World, encouraging loyalty, ownership and interaction. Its sterling content equalled any quality travel magazine. And our frequent calls to action encouraged members to book a cruise.
The results:
In the first eight days of the first issue hitting doorsteps, 235 booking were made – a
whopping £639,693 of revenue which they tracked through unique cruise sales codes.
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